My plan to hijack the Fast Company Influence Project
So I’m doing this thing over the next week or so where I get everybody to redirect their attention from one massively big project that generates a ton of buzz but hasn’t induced a comparable amount of positive productivity, and send it over to a different project that will get a TON of people to be productive in a meaningful way.
Someone today asked me, when I shared a preview of the plan: “How can that hijack the event? Passive resistance? Surely the smart thing would be for a concerted effort to promote one profile?”
Here’s my response - I hope it makes sense to most people:
I believe it can hijack the event because people mostly remember events by the big “story” associated with it. What’s the story right now when you think of this project, quick? “Um, nobody really liked it” is the answer that most people give.
Now let’s say we pull this off, and the climax of the event becomes all of us “influencers” working together to tell everyone to forget about this project, and instead encouraging everyone in our networks to go out and use their influence to make a difference for someone in their own lives today, and then tell us what they did … and we capture all of that in one spot. Then in six months from now when you ask someone what they remember about the Influence Project, it’ll be, “Yeah, they did that big thing where everybody helped someone out.” Or whatever, you know?
If we all just get together and vote for somebody it’s still playing by the rules of the game. This is going to change the game.
The guantlet has been dropped. Follow the link below for details.
http://www.itstartswith.us/blog/2010/08/02/we-are-hijacking-the-fast-company-influence-project/
